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Multimedia Mobile Content Distribution

The migration and distribution of multimedia web content to mobile devices has only just scratched the surface. There is expected to be an explosive growth in mobile content in the next 5 to 10 years. Revolutionary audio and video rich mobile devices capable of accessing multiple mobile and wireless networks concurrently will shape the future of mobile content distribution technologies. Combining this with people's willingness to communicate anytime, anywhere will redefine key assumptions that govern the delivery of content into the mobile world.

Traditionally mobile content has always been fed from the content distributor or publisher to the end-user. However, the rising popularity of user-generated content, which in turn is being driven by trends like mobile social networking, citizen journalism and the ubiquitous presence of camera phones, is leading to mobile content being shared between end-users. Currently the sharing of mobile content is done using a client-server based architecture, which is not the most efficient way of sharing content.

The key value addition that will enable effective and efficient mobile content distribution will stem from the re-engineering of the mobile content network architecture itself. This refers to the emergence of distributed peer to peer architectures replacing the current client server based architectures.

This report highlights opportunities within the mobile content distribution market, as well as emerging threats and concerns of how new technologies might impact the current content delivery model. This report covers:

• Evolutionary sketch of the content distribution paradigm of the web
• Emerging trends that help shape the future of mobile content distribution
• Mobile content distribution value chain analysis
• Exploring strategies for content value chain players
• Market forecasts of the mobile content distribution market

Overall, the report aims to provide mobile network operators, content distribution network operators, content publishers, web advertisers and content owners a fresh perspective and a strategic rethink of the mobile content distribution market and the opportunities within it. It also explores the key question whether the peer-to-peer collaborative paradigm is likely to have a disruptive effect on mobile content distribution and the global mobile services market.

Table of Contents

Chapter One: Executive Summary

1.1 Overview

1.2 Forecast

1.3 Major Conclusions

List of Exhibits

Exhibit 1.1: Multi-modality, Session Management and Peer to Peer Augmented Techniques in a Mobile Content Distribution Network

Exhibit 1.2: Disruption in Mobile Content Value Chain

Exhibit 1.3: Fisher-Pry Model

Exhibit 1.4: Gompertz Curve

Exhibit 1.5: Exhibit 1.5: Revenue Opportunity at Risk as a % of Total Multimedia Mobile  Content Revenue Opportunity—Chart

Chapter Two: Introduction

2.1 Emergence of Mobile Content Distribution Network

2.2 Mobile Content Classification

2.2.1 Packetized Data

2.2.2 Packetized Stream

2.2.3 Broadcast

2.3 Multimedia Mobile Content Distribution Market

List of Exhibits

Exhibit 2.1: Mobile Oriented Content Classification

Exhibit 2.3: Global Multimedia Mobile Content Distribution Revenues (in US$ millions)

Exhibit 2.2: Global Multimedia Mobile Content Distribution Traffic

Chapter Three: Content Distribution Technologies

3.1 Content Distribution Architectures in Internet

3.1.1 Forward and Reverse Proxies

3.1.2 Content Distribution Network

3.1.3 Peer-to-Peer Network

3.1.4 Competitive Landscape

3.2 Content Distribution in Mobile Internet

3.2.1 Station-Mobile Architecture and Applications

3.2.2 Proxy-based Architectural Augmentation and Applications

3.2.3 A Case Study: Zannel

List of Exhibits

Exhibit 3.1: Client Server Architectures

Exhibit 3.2: Content Delivery Example (without Content Distribution Network)

Exhibit 3.3: Forward Proxy Architecture

Exhibit 3.4: Reverse Proxy Architecture

Exhibit 3.5: Content Distribution Architecture

Exhibit 3.6: Content Delivery Example (with CDN)

Exhibit 3.7: Comparison of Akamai vs. Limelight

Exhibit 3.8: Peer-to-Peer Network

Exhibit 3.9: Classification of Peer-to-Peer Networks

Exhibit 3.10: Content Distribution Competitive Landscape 

Exhibit 3.11: Basic Wireless Communication Architecture

Exhibit 3.12: Station-Mobile Distribution Architecture

Exhibit 3.13: Proxy augmented Mobile oriented Distribution Architecture

Exhibit 3.14: Zannel Proxying Architecture

Chapter Four: Mobile Content Distribution Evolution

4.1 Mobile Content Distribution Network

4.1.1 Multi-modality

4.1.2 Session Management

4.2 Peer-to-Peer and Mobile Content Distribution Network

4.2.1 Peer-to-Peer assisted Mobile Content Distribution Network

4.2.2 Peer-to-Peer Augmented Mobile Content Distribution Network

List of Exhibits

Exhibit 4.1: Multi-modality—Separating Control from Data

Exhibit 4.2: Session Management—Mobile Forward and Mobile Reverse Proxies

Exhibit 4.3: Session Management—Always Best Connected

Exhibit 4.4: Session Management—Spliced Content Delivery         

Exhibit 4.5: Peer-to-Peer assisted Mobile Content Distribution

Exhibit 4.6: Peer-to-Peer augmented Mobile Content Distribution

Exhibit 4.7: P2P Assisted Distribution vs. P2P Augmented Distribution

Chapter Five: Multimedia Mobile Content Distribution Value Chain and Market Forecasts

5.1 Content Distribution Value Chain Analysis

5.1.1 Key Players          

5.1.2 Cost Model

5.1.3 Multimedia Mobile Content Distribution Value Chain

5.2 Market Forecast Methodology

5.2.1 Fisher-Pry Model

5.2.2 Gompertz Curve

5.2.3 Methodology Flowchart

5.3 Market Forecasts

5.3.1 Multimedia Mobile Content Distribution Revenues

5.3.2 Multimedia Mobile Content Distribution Traffic

5.3.3 Multimedia Mobile Content Distribution Traffic using Alternative Routing Techniques

5.3.4 Multimedia Mobile Content Distribution Revenues Affected by Alternate Route

List of Exhibits

Exhibit 5.1: Content Distribution Value Chain

Exhibit 5.2: Cost Model

Exhibit 5.3: Disruption in Mobile Content Value Chain

Exhibit 5.4: Fisher-Pry Model

Exhibit 5.5: Gompertz Curve

Exhibit 5.6: Basic Methodology for Forecasts        

Exhibit 5.7: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Geography (Chart)

Exhibit 5.8: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Geography (Table)         

Exhibit 5.9: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Traffic Type (Chart)

Exhibit 5.10: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Traffic Type (Table)

Exhibit 5.11: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Traffic and Geography 2007 (Chart)

Exhibit 5.12: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Traffic and Geography 2007 (Table)

Exhibit 5.13: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Traffic and Geography 2012 (Chart)

Exhibit 5.14: Multimedia Mobile Content Distribution Revenues (in US$ millions)—By Traffic and Geography 2012 (Table)

Exhibit 5.15: Multimedia Mobile Content Distribution Traffic (Units/Subs in millions)—(Table)

Exhibit 5.16: Global Estimated MMCD Traffic Using Alternative Distribution Mechanisms (%)—Chart  

Exhibit 5.17: Global Estimated MMCD Traffic Using Alternative Distribution Mechanisms (%)—Table  

Exhibit 5.18: Traffic Breakup of MMMC Revenue Opportunity at Risk Due to Alternative Distribution Mechanisms (US$ millions)—Chart

Exhibit 5.19: Exhibit 5.19: Traffic Breakup of MMMC Revenue Opportunity at Risk Due to Alternative Distribution Mechanisms (US$ millions)—Table

Exhibit 5.20: Exhibit 5.20: Regional Estimated Revenues at Risk Due to Traffic Using Alternative Distribution Mechanisms (US$ millions)—Chart

Exhibit 5.21: Exhibit 5.21: Regional Estimated Revenue Opportunity at Risk Due to Traffic Using Alternative Distribution Mechanisms (US$ millions)—Table

Exhibit 5.22: Revenue Opportunity at Risk as a % of Total Multimedia Mobile Content Revenue Opportunity—Chart

Exhibit 5.23: Estimated Revenue Opportunity at Risk as a % of Total MMCD Revenues—Table

Chapter Six: Multimedia Mobile Content Distribution—New opportunities and Strategies

6.1 New Opportunities and Strategies

6.1.1 Mobile Network Operators

6.1.2 Content Distributors

6.1.3 Handset Manufacturers

6.1.4 Content Owners and Publishers

6.1.5 Advertisers

Chapter Seven: Conclusions

Executive Summary

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