Table of Contents
Chapter
One: Executive Summary
1.1 Overview
1.2 Forecast
1.3 Major Conclusions
List of
Exhibits
Exhibit 1.1: Multi-modality, Session Management and Peer
to Peer Augmented Techniques in a Mobile Content
Distribution Network
Exhibit 1.2: Disruption in Mobile Content Value Chain
Exhibit 1.3: Fisher-Pry Model
Exhibit 1.4: Gompertz Curve
Exhibit 1.5: Exhibit 1.5: Revenue Opportunity at Risk
as a % of Total Multimedia Mobile Content Revenue Opportunity—Chart
Chapter
Two: Introduction
2.1 Emergence of Mobile Content Distribution Network
2.2 Mobile Content Classification
2.2.1 Packetized Data
2.2.2 Packetized Stream
2.2.3 Broadcast
2.3 Multimedia Mobile Content Distribution Market
List of
Exhibits
Exhibit 2.1: Mobile Oriented Content Classification
Exhibit 2.3: Global Multimedia Mobile Content Distribution
Revenues (in US$ millions)
Exhibit 2.2: Global Multimedia Mobile Content Distribution
Traffic
Chapter
Three: Content Distribution Technologies
3.1 Content Distribution Architectures in Internet
3.1.1 Forward and Reverse Proxies
3.1.2 Content Distribution Network
3.1.3 Peer-to-Peer Network
3.1.4 Competitive Landscape
3.2 Content Distribution in Mobile Internet
3.2.1 Station-Mobile Architecture and Applications
3.2.2 Proxy-based Architectural Augmentation and
Applications
3.2.3 A Case Study: Zannel
List of
Exhibits
Exhibit 3.1: Client Server Architectures
Exhibit 3.2: Content Delivery Example (without Content
Distribution Network)
Exhibit 3.3: Forward Proxy Architecture
Exhibit 3.4: Reverse Proxy Architecture
Exhibit 3.5: Content Distribution Architecture
Exhibit 3.6: Content Delivery Example (with CDN)
Exhibit 3.7: Comparison of Akamai vs. Limelight
Exhibit 3.8: Peer-to-Peer Network
Exhibit 3.9: Classification of Peer-to-Peer Networks
Exhibit 3.10: Content Distribution Competitive Landscape
Exhibit 3.11: Basic Wireless Communication Architecture
Exhibit 3.12: Station-Mobile Distribution Architecture
Exhibit 3.13: Proxy augmented Mobile oriented Distribution
Architecture
Exhibit 3.14: Zannel Proxying Architecture
Chapter
Four: Mobile Content Distribution Evolution
4.1 Mobile Content Distribution Network
4.1.1 Multi-modality
4.1.2 Session Management
4.2 Peer-to-Peer and Mobile Content Distribution Network
4.2.1 Peer-to-Peer assisted Mobile Content Distribution
Network
4.2.2 Peer-to-Peer Augmented Mobile Content Distribution
Network
List of
Exhibits
Exhibit 4.1: Multi-modality—Separating Control from Data
Exhibit 4.2: Session Management—Mobile Forward and Mobile
Reverse Proxies
Exhibit 4.3: Session Management—Always Best Connected
Exhibit 4.4: Session Management—Spliced Content Delivery
Exhibit 4.5: Peer-to-Peer assisted Mobile Content
Distribution
Exhibit 4.6: Peer-to-Peer augmented Mobile Content
Distribution
Exhibit 4.7: P2P Assisted Distribution vs. P2P Augmented
Distribution
Chapter
Five: Multimedia Mobile Content Distribution Value Chain and Market Forecasts
5.1 Content Distribution Value Chain Analysis
5.1.1 Key Players
5.1.2 Cost Model
5.1.3 Multimedia Mobile Content Distribution Value Chain
5.2 Market Forecast Methodology
5.2.1 Fisher-Pry Model
5.2.2 Gompertz Curve
5.2.3 Methodology Flowchart
5.3 Market Forecasts
5.3.1 Multimedia Mobile Content Distribution Revenues
5.3.2 Multimedia Mobile Content Distribution Traffic
5.3.3 Multimedia Mobile Content Distribution Traffic using
Alternative Routing Techniques
5.3.4 Multimedia Mobile Content Distribution Revenues
Affected by Alternate Route
List of
Exhibits
Exhibit 5.1: Content Distribution Value Chain
Exhibit 5.2: Cost Model
Exhibit 5.3: Disruption in Mobile Content Value Chain
Exhibit 5.4: Fisher-Pry Model
Exhibit 5.5: Gompertz Curve
Exhibit 5.6: Basic Methodology for Forecasts
Exhibit 5.7: Multimedia Mobile Content Distribution
Revenues (in US$ millions)—By Geography (Chart)
Exhibit 5.8: Multimedia Mobile Content Distribution
Revenues (in US$ millions)—By Geography (Table)
Exhibit 5.9: Multimedia Mobile
Content Distribution Revenues (in US$ millions)—By Traffic Type (Chart)
Exhibit 5.10: Multimedia Mobile Content Distribution
Revenues (in US$ millions)—By Traffic Type (Table)
Exhibit 5.11: Multimedia Mobile Content Distribution
Revenues (in US$ millions)—By Traffic and Geography 2007 (Chart)
Exhibit 5.12: Multimedia Mobile Content Distribution
Revenues (in US$ millions)—By Traffic and Geography 2007 (Table)
Exhibit 5.13: Multimedia Mobile Content Distribution
Revenues (in US$ millions)—By Traffic and Geography 2012 (Chart)
Exhibit 5.14: Multimedia Mobile Content Distribution
Revenues (in US$ millions)—By Traffic and Geography 2012 (Table)
Exhibit 5.15: Multimedia Mobile Content Distribution
Traffic (Units/Subs in millions)—(Table)
Exhibit 5.16: Global Estimated MMCD Traffic Using
Alternative Distribution Mechanisms (%)—Chart
Exhibit 5.17: Global Estimated
MMCD Traffic Using Alternative Distribution Mechanisms (%)—Table
Exhibit 5.18: Traffic Breakup of MMMC Revenue Opportunity
at Risk Due to Alternative Distribution Mechanisms (US$ millions)—Chart
Exhibit 5.19: Exhibit 5.19: Traffic Breakup of MMMC
Revenue Opportunity at Risk Due to Alternative Distribution Mechanisms (US$
millions)—Table
Exhibit 5.20: Exhibit 5.20:
Regional Estimated Revenues at Risk Due to Traffic Using Alternative
Distribution Mechanisms (US$ millions)—Chart
Exhibit 5.21: Exhibit 5.21: Regional Estimated Revenue
Opportunity at Risk Due to Traffic Using Alternative Distribution Mechanisms
(US$ millions)—Table
Exhibit 5.22: Revenue Opportunity at Risk as a % of Total
Multimedia Mobile Content Revenue Opportunity—Chart
Exhibit 5.23: Estimated Revenue Opportunity at Risk as a %
of Total MMCD Revenues—Table
Chapter
Six: Multimedia Mobile Content Distribution—New opportunities and Strategies
6.1 New Opportunities and Strategies
6.1.1 Mobile Network Operators
6.1.2 Content Distributors
6.1.3 Handset Manufacturers
6.1.4 Content Owners and Publishers
6.1.5 Advertisers
Chapter
Seven: Conclusions